London & UK
Sake, Asian Drinks
& Tea Experiences
Memorable tasting experiences designed for client entertainment, member events, team socials and premium hospitality moments
About Dive In
We Design Moments
People Want to Talk About
Dive In creates sake, Asian drinks and tea-led tasting experiences for corporate teams, private members' clubs and hospitality venues. We make unfamiliar drinks feel accessible, premium and memorable through guided tastings, storytelling and thoughtful curation.
The style is relaxed, thoughtful and easy to enjoy — never a lecture, always a conversation.
Led by Ya-Ching Hsu
Founder / Director at 9Hunters, an Asia-based wine, spirits and sake business working across product selection, customer education and premium drinks
Common Pain Points
Corporate and Club Audiences Want Something Fresh — But Not Something Risky
Most tastings teach people what to drink. We design moments people want to talk about.
Predictable choices
Wine, Champagne and whisky can feel predictable. Hosts want a new idea without making guests feel uncomfortable.
How We Solve It
We curate sake, Asian tea and matcha with the right storytelling — novel enough to excite, accessible enough to enjoy.
Too technical
Sake and Asian teas are interesting, but often explained too technically. Guests switch off when the experience feels like a lesson.
How We Solve It
Our sessions are warm and conversational. Flavour first, facts second — guests relax, taste and naturally ask questions.
Needs to be easy
Event teams need something elegant and easy to run. A good concept needs to work with the venue, timing and logistics.
How We Solve It
Everything is planned around your venue and schedule. From setup to close, we handle the experience so you do not have to.
Hard to market
Venues need events that feel fresh, premium and easy to market. A good tasting should give guests a reason to attend and a reason to come back.
How We Solve It
We design repeatable, photogenic formats with seasonal themes and clear messaging — built for invitations, social posts and word of mouth.
How We Solve It
We Turn Unfamiliar Drinks Into Experiences That Feel Easy, Premium and Memorable
Curate the right drinks
Based on audience, season, venue, occasion and event goals. Sake, Asian teas and matcha selected with purpose.
Host the experience
Warm, polished and story-led. Never overly technical. Guests feel guided, not lectured.
Create conversation
Guests compare flavours, ask questions and naturally connect. The room comes alive.
Extend the value
Optional gifting, repeat events, hospitality activations or seasonal series. One experience becomes many.
What We Offer
A Focused Service Menu for Events Teams, Club Managers and Hospitality Leaders
Corporate Sake & Asian Drinks Experiences
Client entertainment, team socials, festive events and leadership gatherings. Designed to feel distinctive without being unfamiliar.
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Private Club & Hospitality Tastings
For member events, hotel activations and seasonal drinks programmes. Guest-facing experiences, F&B collaborations and premium tasting formats.
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Tea & Matcha Experiences
Guided Asian tea tastings and hands-on matcha whisking sessions. Perfect for cultural exchange, wellness events and mindful team moments.
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Curated Gifting & Add-ons
For festive gifts, client thank-you gifts and post-event keepsakes. Tasting cards, take-home sets and seasonal curation.
Book NowCorporate Sake & Asian Drinks Experiences
Client entertainment, team socials, festive events and leadership gatherings. Designed to feel distinctive without being unfamiliar.
Book NowPrivate Club & Hospitality Tastings
For member events, hotel activations and seasonal drinks programmes. Guest-facing experiences, F&B collaborations and premium tasting formats.
Book NowTea & Matcha Experiences
Guided Asian tea tastings and hands-on matcha whisking sessions. Perfect for cultural exchange, wellness events and mindful team moments.
Book NowCurated Gifting & Add-ons
For festive gifts, client thank-you gifts and post-event keepsakes. Tasting cards, take-home sets and seasonal curation.
Book NowTestimonials
What Our Clients Say
Trusted by corporate teams, private clubs, and hospitality venues across London.
Ya-Ching hosted a sake tasting for our board dinner and it was the highlight of the evening. Our guests had never tried sake properly before and were completely won over.
Sarah Mitchell
Executive Assistant, Private Equity Firm
London
We brought Dive In to our private members' club for a seasonal tasting evening. The feedback from members was outstanding — people were still talking about it weeks later.
James Caldwell
Club Operations Manager
Mayfair
Our marketing team wanted something completely different for our client entertainment event. The sake tasting was unlike anything our clients had experienced.
Priya Sharma
Marketing Director, Tech Company
London
The matcha workshop we ran for our wellness week was a revelation. Our team loved the hands-on nature — whisking their own matcha, learning about the culture.
Olivia Tan
Head of Culture & Wellbeing
Shoreditch
As an F&B director, I am always looking for experiences that differentiate our hotel. The sake tasting programme Dive In created has become one of our most requested member experiences.
Marcus Weber
F&B Director, Luxury Hotel
Central London
We booked a sake tasting for our annual client appreciation dinner and it exceeded every expectation. The host was warm, knowledgeable, and made everyone feel like a connoisseur by the end.
Emily Chen
Client Relations Manager, Law Firm
City of London
Our hotel hosted a Japanese cultural month and the tea ceremony experience was the standout event. Guests described it as "mesmerising" and "unlike anything in London."
Thomas Wright
Events Manager, Boutique Hotel
Kensington
We wanted a team social that was not just drinks at the pub. The sake tasting brought our whole team together in a way that felt fresh, fun, and genuinely bonding.
Aisha Patel
People & Culture Lead, Creative Agency
Soho
5.0
Average Rating
50+
Events Hosted
100%
Would Recommend
Experience Packages
Each Format Can Be Adapted to Your Venue, Audience Size and Occasion
Team Experience
Introductory Tasting
Choose one theme:
- Sake tasting
- Asian tea tasting
- Matcha whisking
Includes:
- 3–5 curated drinks
- Guided tasting
- Flavour & culture intro
- Conversation-led hosting
From £800
Pilot rate from £600 for selected first-time partners
Premium Client
Member Experience
Choose one theme:
- Premium sake tasting
- Sake & Japanese canapés pairing
- Asian drinks journey
- Tea & matcha culture
Includes:
- 3–5 curated drinks
- Storytelling-led hosting
- Printed tasting cards
- Optional gifting and take-home sets available
From £1,500
Seasonal Programme
Club Series
Choose one theme:
- Spring sake & seasonal pairing
- Summer Asian tea and chilled sake
- Autumn umami sake tasting
- Festive sake and gifting experience
Includes:
- 3–4 themed events / year
- Seasonal drink curation
- Tailored event theme and tasting flow
- Optional gifting and take-home sets available
Quoted per programme
First Collaboration / Pilot — From £600
60–75 minutes • 15–20 guests • Choose one theme: sake, Asian tea or matcha • Guided tasting or hands-on experience • Optional tasting cards • Hosted at your venue. Best for team socials, client entertainment, member events and hospitality activation tests.
Prices include selected drinks, tea and basic tasting materials. Venue hire and catering are quoted separately. No VAT is currently charged. Final quote depends on guest count, drink selection and setup.
Why Dive In
Drinks Knowledge, Commercial Understanding and Guest Connection
Drinks expertise without the lecture
WSET Level 3 in both Sake and Wine, delivered in a way that feels warm, clear and engaging.
Commercial drinks background
Hands-on experience in wine, spirits and sake across product selection, customer education and premium hospitality.
Culturally thoughtful, not intimidating
Asian drinks are introduced with care, but without making guests feel they need prior knowledge.
Easy to work with
Clear planning, flexible formats and professional hosted delivery from enquiry to event day.
Get in Touch
Let's Design Something Worth Remembering
Pilot collaborations are available for selected London-based companies, clubs and hospitality venues. A first conversation usually covers audience, occasion, venue, timing, budget range, tone and format.